Pappyland

Pappyland: A Story of Family, Bourbon, and Legacy

Julian Van Winkle III is more than a master distiller—he’s the guardian of a bourbon legacy. As the third-generation head of Pappy Van Winkle, he faced a challenge few could handle: preserving the legendary taste of Pappy in an era where mass production threatens tradition.

Award-winning writer Wright Thompson was invited along for the ride, documenting Julian’s journey to protect his family’s craft. But Pappyland isn’t just about bourbon—it’s a story of heritage, hard work, and honoring your roots. Along the way, Thompson finds himself reflecting on his own legacy, weaving together the art of whiskey-making with the weight of personal history.

For bourbon lovers, history buffs, and anyone who values craftsmanship, Pappyland is a deep dive into what it means to stay true to tradition in a rapidly changing world.