The OSC Story
About Overholt Supply Co.
(An Origin Story without all the Corporate Fluff)
Overholt Supply Co. began at a market booth, not in a boardroom. What started as selling beard oil under the Man Beard Co. name quickly turned into something bigger.
Weekend after weekend, one thing became clear: there wasn’t a place built for guys. No shop to browse. No space to hang out. No store that felt intentional.
So we built one.
After expanding beyond beard care, it became obvious the name no longer fit. If you don’t have a beard, you’re not exactly rushing into a shop called Man Beard. That realization sparked a rebrand — and the beginning of Overholt Supply Co.
A Name Rooted in History
The name Overholt is a nod to Old Overholt Whiskey and my hometown of Valdosta, Georgia. Legend says Doc Holliday favored Old Overholt, and he spent part of his youth in that same region.
The name carried grit, history, and character — the kind of backbone we wanted the brand to stand on.
Built by Hand. Built for Small Makers.
Overholt Supply Co. was built at home, packing orders in the living room and stacking boxes wherever they’d fit. As the brand grew, so did the mission.
We sought out American makers doing real work — leather crafters, knife makers, woodworkers, soap producers, and apparel printers — many of whom were overlooked by large retailers because they didn’t produce at mass scale.
We brought them into our pop-ups. Most said yes immediately.
Before long, Overholt became a traveling general store for American-made goods.
Supporting American Craft — Texas and Beyond
Texas-made products have always been a priority, and they still are. But great American craftsmanship isn’t limited by state lines.
Today, Overholt Supply Co. proudly supports small makers from Texas and across the United States, staying true to a simple mission:
Support small business.
Support American craftsmanship.
Make honest goods built to last.
The Castroville, Texas Workshop
In June of 2023, we opened our first brick-and-mortar shop in Castroville, Texas.
By August, the doors were open — and inside we built The Overholt Supply Co. Workshop, our in-house leather and waxed canvas production space.
Here, we design and make many of the goods we sell, including wallets, pouches, bags, and accessories.
What You’ll Find at Overholt Supply Co.:
Handmade leather & waxed canvas goods Made in-house in our Castroville workshop.
T-shirts & apparel Designed and printed in-house
Wood goods Crafted by San Antonio-area makers.
American-made knives Sourced from trusted U.S. makers.
Candles Houston-made classics and Overholt’s own whiskey-glass candles poured in-house.
Curated goods From American brands we stand behind.
Every product has a maker. Every item has a story.
Overholt Supply Co.
Born at a market booth. Built by hand.
Rooted in history. Fueled by American craft.
Proudly supporting small makers in Texas and beyond.
